Pardot Organization Best Practices

Organizational structure with folders and naming conventions are the basis for scalability. If you begin your marketing automation journey without either of these, chances are you’ll end up with a mess. A clean, organized Pardot instance creates efficiencies and allows marketers to reach task completion with as little time, energy, and money as possible.

This guide will show you how to:

• Create a consistent naming convention that works with Pardot's search functionality and character limits
• Better group together assets from the same campaign types
• Scale your organization across regions and lines of buiness