A DIY Approach to Activating Your Existing Marketing Data

Okay, you have just worked tirelessly to perfect your Marketo architecture, capturing every bit of lead lifecycle, engagement, and activity data. Now what?

More often than not, marketing operations professionals are also on the hook for providing reporting and analytics for the broader marketing organization. So let's take a look at what you can do now with what you already have.

Watch this on-demand webinar to learn:

• How to own and activate your marketing data
• Structuring your data for common reporting scenarios like Buyer Journey, Attribution, and Cohort Analysis
• What you need to make the most out of your data