Mastering your nurture strategy is easier said than done. You may have the right content, but lack personalization and architecture that supports streamlined processing. We take to take two native Marketo features — engagement programs and segmentations — and use them to their max potential.
Watch this on-demand webinar as we discuss:
- Architecting a robust and scalable nurture strategy using evergreen content
- Configuring advanced nurture features such as acceleration streams and skip logic for hyper-personalization
- Centralizing your nurture audience processing with a segmentation-fueled Traffic Director program
